Website Launch: RYOT

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RYOT is an an e-commerce retail store that sells unique, functional and stylish tobacco accessories that are specifically geared towards the modern lifestyle.  

RYOT came to Boxkite with the need to showcase products in and clear and organized fashion.  It needed an intuitive content management and e-commerce system that allows employees to add and edit products at will.

We worked alongside RYOT to thoroughly gather business requirements and determine the market for which the RYOT website would reach.  

Based on these requirements, we designed the website to capture the essence of the modern lifestyle.  The website displays newly entered products, popular products, and organizes these products into five main categories so customers can pinpoint the item they need.

RYOT's design is powered by a custom-built content management system (called the Spool) that allows employees to control Web content through a single back-end portal.

The content management system (CMS) offers many features with which RYOT can control the website.  These features include the ability to create new webpages on the fly, blog, archive contact information, edit website text, and add videos, files, and documents at will.

The CMS also supports an e-commerce system that is tailored to the RYOT business model.  The system tracks product inventory and permits employees to upload product pictures, supply product text, and define shipping dimensions.

The e-commerce system is built so RYOT can assign products to categories, which represent the section on the website that the product is displayed.  The system also lets RYOT create common attributes, such as size and color, that Admins can associate to every product.  This streamlines RYOT's process and makes sure RYOT does not have to enter multiple products for each size and color.

Furthermore, we wrote and produced product demo videos, which can be found on the RYOT home page.

So if you're a modern enthusiast, be sure to roll on into RYOT.com and order a product today.