Website Launch: Combat Focus Shooting

Combat Focus Home Page

Combat Focus Shooting (CFS) is an intuitive shooting program designed to help the student become a more efficient shooter in the context of a Dynamic Critical Incident.  Also available as an iPhone App, CFS is a classroom-like environment devoted to personal protection and shooting safety.

Rob Pincus, the designer of the CFS program, approached Boxkite with the need to redesign the existing CFS website, along with building an e-commerce system so visitors can purchase training books and merchandise.  

After gathering the particulars, we crafted a user-friendly Web design that thoroughly informs visitors about the combat focus experience.  The website filters important CFS information, such as Instructors, Courses, and the Store, into separate categories for intuitive browsing. 

To control the website's content, we custom-built a content management system with various features that align with the CFS business model.  These features include blogging, which allows CFS to inform visitors and customers about combat-focused news and life, and a staff profile manager, which permits every CFS instructor to control his or her own biography and contact information.  

The system also comes with a calendar feature with which CFS employees can add classes, and information associated with classes such as prices city, state, and instructor.  When an instructor is added, the calendar creates a class on the specific instructors section of the CFS website.

The content management system also comes with a fully functional e-commerce system.  The e-commerce system lets CFS Admins create products and assign pictures, descriptions, and an inventory count.  

The e-commerce system is built so CFS can add attributes, such as color and size, to products so that merchandise does not have to be entered twice.  

So, if you're interested in self-defense and becoming aware of your natural responses when in a combat situation, check out combatfocusshooting.com for more information.