SEO And Internet Marketing Services
Combine our Knowledge with Your Mission
Most organizations lack the knowledge to combine Search Engine Optimization (SEO) techniques with the technical skills required to implement a modern search marketing strategy. We strive to craft an Internet marketing strategy that connects your organization's mission with our experience and knowledge of search engine performance.
Create a Strategy
Whether it focuses on SEO, market development, social media, general brand management, or all of the above, we will design a marketing strategy that takes into account your budget, institutional resources, market strengths, and brand image. It doesn't matter how brilliant a marketing strategy is if you can't implement it.
Technology Makeover
Is your website lingering in the land of past technology? We can help. We specialize in bringing a fresh perspective to websites that may have fallen behind in the times. Our consultants and developers are Web 2.0 savvy and eager to improve your Internet presence.
Revise Content
Web content is a major factor in visitor attraction and increasing search engine ranking. We understand the approach it takes to produce a content-driven marketing strategy that appeals to search engines and visitors alike.
Internet Marketing experience and knowledge includes:
- Search Engine Optimization: Content Marketing - Inbound Links - Organic SEO
- Social Media: Twitter - Facebook - Building Followers - Crafting Messages
- Findability: Content - Information Architecture - Usability - Markup - Accessibility
- Analytics: Keywords - Visitor Conversion - Bounce Rate - Page Views - Time on Site
- AdWords/AdSense: Placement Strategies - Choosing Keywords - AdSense for Feeds
- E-mail Marketing: Building Lists - Crafting Messages - Tracking Conversions
Relevant Portfolio Pieces
Chronicle Network
The Chronicle Network is actually a network of news sites serving a large part of the country. They receive more than 30,000 visitors a day. We designed the entire content and user management system from the ground up. The CMS allows the editor to manage articles submitted by over 1,000 authors. The site contains nearly 150,000 articles spread over an enormous number of categories. All management takes place in the backend of the site and is managed by a single person, part-time.
Eikon Productions
Eikon Productions is a video and audio production firm located in Athens, GA. Starting from a design by Signal 7, Boxkite coded up the front end and deployed a custom version of the Spool that allows Eikon to manage their video portfolio, and area where clients can login and see proofs and progress, and their blog.
Georgia Debate Union
We designed a new suite of content management tools designed especially for debate teams at both the college and high school levels. The first version of this Debate Spool to be launched is for the Georgia Debate Union, the competitive intercollegiate policy debate team at the University of Georgia. The Debate Spool includes management for team members and coaches, press and alumni relations, tournament schedules, and a full featured blogging system.
Mad About Town
Mad About Town is a podcast about Athens, Georgia musicians. Each episode features a different musician interview, and each musician plays records by their major influences. Boxkite Media designed a podcasting and blogging platform, along with the permission system that supports multiple site editors.
Planet Debate
Planet Debate is a content-driven website aimed at high school debaters. Our task was to redesign the look and the content management system from the ground up. Planet Debate has nearly 30,000 users who have subscription-based access to 3,000 research files, 12,000 research links, and more than 80,000 evidence cards. We added in video and audio lectures, mailing list management, and a streamlined e-commerce system that handles file purchases and subscriptions. The front end has a new design, and upgraded account management and search features.
RiverWay South
RiverWay South is works with communities within the Apalachicola, Chattahoochee, and Flint watershed to preserve the environment while increasing the economic vitality of the region. The website features photos, info, and self-guided brochure, video, and audio tours from a variety of sources. The main feature of the site is an interactive map of the river. Important locations along the river, including everything from state parks to bait shops, are identified. New locations are submitted by users and are added to the map when approved by RiverWay South.
STAR-LITE For The National Institutes of Health
STAR-LITE is a realistic training environment that teaches students about laboratory safety. Developed by the National Institutes of Health with Janus Research, STAR-LITE is a training simulation with the look, feel, and flexibility of a modern video game. We developed the website that delivers the training application, manages support requests and comments, and manages companion material for the educational institutions that use STAR-LITE.
The Draking Point
The Draking Point is a conservative political blog run by Drake Dunaway. Designed by Drake's brother, Kyle Dunaway, the Draking Point features editorial cartoons, animation, and audio content in English and Spanish. The Spool Podcasting and Blogging platforms are used to manage content, RSS feeds, and the mailing list.
UGA Graduate Student Association
The Graduate Student Association of the University of Georgia needed a website that helped them communicate with their constituency. We used a simple, elegant design that allowed for easy content management. The GSA is able to manage every part of their website, form blogging to posting videos to editing the leadership pages through the Spool, and the system is easy enough that new people can learn to update it every year as their leadership changes.
196 Alps Road, Suite 2-133, Athens, GA 30606
(706) 688-9550
