The I.C.E. Store is designed to sell items produced and distributed by I.C.E. Publishing. Built on the framework of E-Bay's ProStores system, the store is robust, supports unlimited items, and seamlessly integrates with PayPal and traditional payment gateways.

I.C.E. is owned and operated by Rob Pincus, developer of the Combat Focus™ Shooting Program and Director of The Valhalla Training Center from its formal inception in 2003 through December 2007. The website features an online training calendar, seamless integration with the I.C.E. Store, and will soon have online registration and class management.